Does your business provide a consistent customer experience?

A customer visits your restaurant and orders Chicken Marsalla. She loves it and can't wait to come back and taste it again. When she comes back, it tastes great but not what she remembers. The reason is that another chef prepared the meal with a different recipe. Although both meals were excellent, her experience was different. Her expectation was not just to have an excellent meal but to "taste" the same experience from her previous visit.

Customers have specific expectations. Those expectations are set with their first interaction with your business and reinforced with each subsequent visit. If your customers have a different experience each time they interact with your company, they are less likely to return. A consistent customer experience is one part of how you can do it right each and every time.